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In the last decade online shopping has been a consumer behavior that has changed the usual patterns of buying behavior in the market. This paper aims to present a literature review on the differences between the consumer characteristics that tend to purchase online food products and those who are later innovators of this new form of shopping. In the countries of the European Union there is an increase of 17% of online purchases for food products with a doubled trend of these purchases for rural areas. In the US, online food sales are expected to keep up after the pandemic and it is expected to double by 2025. Nevertheless, more than a decade ago, there is still a large group of customers resisting this way of buying. On the contrary, some surveys show that situational factors, such as having a baby or developing health problems, are triggers for starting to buy groceries online and also once these situational factors are gone consumer discontinues this behavior. Consumers consider o.
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Atithya: A Journal of Hospitality
Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home-bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.
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International Journal of Retail & Distribution Management
PurposeThe purpose of this paper is to analyse the online preference structures of consumers.Design/methodology/approachNovel choice‐based conjoint experiments are used and are administered online. A select group of high net worth online grocery shoppers are examined. Both qualitative and quantitative procedures are used to determine the most frequently cited attributes affecting online patronage.FindingsWhilst there is no single attribute on which a retailer could develop a competitive edge, a significant market advantage can be gained by being simultaneously “best in class” on the top four attributes.Practical implicationsThis research approach has significant practical application to a wide range of strategic marketing questions.Originality/valueThese findings give focus to the management task facing marketing executives in the UK multichannel grocery market. How these findings might be used within a marketing plan is illustrated.
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Zona Sul was the first supermarket chain in Rio de Janeiro to provide online sales purchases services and it is the leader in its segment in the city. Therefore, it was chosen as the object of this study, which attempts to describe and analyze the decision-making process of consumers who use the Internet to shop for groceries. Twenty in-depth interviews were conducted with these consumers. The interviews were held at the moment they were shopping and the interviewees´ navigation was recorded by means of a software. The results showed that the interviewees search for convenience, speed and ease to purchase. Aspects from the website that partially compromise these objectives were identified. The conclusions bring suggestions to make the shopping process easier and faster.
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International Journal of Scientific Research in Computer Science, Engineering and Information Technology
Online shopping has been known as a rapidly growing business, and although online grocery shopping has not followed these same growth patterns in the past, it is now being recognized for its potential. As such, the focus of previous online shopping research has seldom encompassed this specific retail market, with the existing studies focusing essentially on consumers’ motivations and attitudes, rather than how consumers actually shop for groceries online. Therefore, this dissertation has the objective of uncovering some of the details of consumer decision making processes for this specific online retail market, details which can help further both academic research and managerial knowledge. The general consumer decision making process is characterized by a pres delusional, a delusional and a post-decision phase. All of which were addressed in an exploratory fashion, through a mixed methods strategy which combined both quantitative and qualitative methods of data collection. One of the main results obtained through this study is the complementary of retail channels - as it was found that online grocery shopping serves essentially for major shopping trips, being complemented with smaller trips to traditional stores.
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International Journal of Management and Sustainability
